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http://hdl.handle.net/10609/134786
Title: | Hacia una marca territorial contra la despoblación en Sahagún (León, España). Enfoque desde el turismo sostenible y valores vernáculos |
Author: | Torres Reynoso, Jose Oliver |
Tutor: | Grünig Iribarren, Silvia |
Abstract: | The objective of this work is to create place branding guidelines applicable to Sahagún to boost sustainable tourism as a long-term urban tool to alleviate depopulation. For this, a theoretical review of four elements necessary to achieve the objective is carried out: depopulation, sustainable tourism, vernacular values and the place branding. As empirical research, in-depth interviews have been conducted with the actors in charge of organizing Sahagún tourism to understand their opinion; and, based on this, propose the place branding guidelines. This work concludes with place branding guidelines, which may be applicable to the municipality by those responsible for tourism management, and a deliverable available to anyone. The guidelines have been four lines of action organized according to general and specific objectives and actions to achieve them: context (depopulation), objective, management, and components of place branding. In addition, a separation is established by data obtained from the spontaneous knowledge of the interviewees and the knowledge suggested by the author based on the contributions of the theoretical framework. |
Keywords: | depopulation place branding sustainable tourism vernacular values local economic revitalization |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 20-Sep-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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jtorrr04TFM0921memoria.pdf | Memoria del TFM | 1,44 MB | Adobe PDF | View/Open |
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