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http://hdl.handle.net/10609/138569
Title: Seobilidad. Cómo aplicar el SEO centrado en la Usabilidad
Author: Luengo Carretero, Patricia
Tutor: Casacuberta Bagó, Judit
Others: Giménez Prado, Ferran  
Keywords: positioning
web design
usability
Issue Date: 10-Jan-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In this TFG we try to answer the following questions: should we design with the user in mind or with the search engine in mind, how much does the usability of a website influence its positioning in search engines, can we quantify it, is it possible to apply SEO and usability together? Is it possible to apply SEO and usability together? On the one hand, the review of the theoretical contents of usability and the compilation of actions carried out in positioning strategies have revealed that they have many aspects in common, especially in the stages of analysis, user modeling, information architecture and content design. On the other hand, practical research based on the collection of numerous indicators and the implementation of a multiple regression mathematical analysis model have revealed that there are many factors related to usability that have an influence on positioning but that are still far from having the relevance of factors exclusively related to SEO. factors exclusively related to SEO, i.e. inbound links or backlinks. Finally, it is concluded that usability and SEO should no longer be used separately when designing a website, as together they enrich each other and help us to have a broader view of who the users are.
Language: Spanish
URI: http://hdl.handle.net/10609/138569
Appears in Collections:Bachelor thesis, research projects, etc.

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patrilcTFG0122memoria.pdfMemoria del TFG5.15 MBAdobe PDFView/Open
patrilcTFG0122presentación.pdfPresentación del TFG1.57 MBAdobe PDFView/Open

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