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Title: Broadening the CRM domain of application to higher educational (e-learning) environments
Authors: Daradoumis Haralabus, Atanasi
Faulin, Javier
Juan Pérez, Ángel Alejandro
Martínez, F. José
Rodríguez Ardura, Inma
Xhafa, Fatos
Other: Observatory of the New Economy. ONE
Issue Date: 2008
Type: Conference report
Citation: Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
Abstract: In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
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