Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/60107
Title: | Creación de la nueva identidad visual corporativa de Montilla-Moriles |
Author: | Olariaga Lejarcegui, Arkaitz |
Tutor: | Serrano Regol, Iván |
Others: | Universitat Oberta de Catalunya Vila, Irma |
Abstract: | This work addresses the creation of a new corporate visual identity for the Spanish Montilla-Moriles denomination of wine origin. This work aims to cover several aspects in the creation of this identity, such as the development of a new logo, accompanied by a manual of corporate visual identity and culminating in the redesign of its website. After a previous study and the subsequent elaboration of a creative brief, a new logo will be created that will be the basis to start working on the visual identity manual. This manual defines the identity of the brand and explains how it should be used, both internally and externally. After the creation of the manual, a redesign of the website will be made, which will be visible in the domain www.montillamorileswine.com applying the new graphic elements, in order to modernize the image of the brand. |
Keywords: | wine corporate image designation of origin brand |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 30-Jan-2017 |
Publication license: | http://www.opensource.org/licenses/osl-3.0.php |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
PAC_FINAL_prj_OlariagaLejarcegui_Arkaitz.zip | Trabajo de fin de grado | 87,75 MB | ZIP | View/Open |
aolariaga0117memoria.pdf | memòria | 1,59 MB | Adobe PDF | View/Open |
aolariaga0117TFMpresentació_ppt.pdf | presentació_ppt | 778,79 kB | Adobe PDF | View/Open |
aolariaga0117TFMbrief.pdf | brief creativo | 368,84 kB | Adobe PDF | View/Open |
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