Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/73845
Title: | Instagram como recurso para la generación de engagement |
Author: | Torija Maíllo, Celia |
Tutor: | Pérez Gómez, Aura Patricia |
Others: | Universitat Oberta de Catalunya |
Abstract: | The interest of this work dwells in the evolution of the communicative strategies of five house-museum of Madrid. The arrival of the 2.0 Technology has triggered changes in both cultural and technological scopes. In this new context, museums in general, and art housemuseums of Madrid in particular, are starting to show interest in turning their publics into more than just occasional visitors, encouraging them to become part of their community, and they do it specifically through social media, where an emotional dimension is easier to be developed in order to enable long-term relationships between museum and their publics. The social media Instagram was created in 2010 and it is one of the social media based on images that has rocketed its development in the last few years. When it comes to museum communicative scope, Instagram represents a relevant role to help better understand and communicate museums heritage, as images are easier and better understood than concepts. One of the aims of this work is to analyze the communicative strategy of five house-museums of Madrid in Instagram in order to assess the value of this social media as a communication tool and its capacity to generate engagement. |
Keywords: | museums ICT social networks |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 14-Jan-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ctorijaTFG0118memoria.pdf | Memoria del TFG | 5,27 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License