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Title: | Pla de comunicació per a la promoció i el foment de l'ús del transport públic - Barcelona 2019 |
Author: | Deulofeu Lara, Sònia |
Tutor: | Colom Maldonado, Ariadna |
Others: | Universitat Oberta de Catalunya |
Abstract: | Communication and public transport in the capital cities are factors that, apart from facilitating the lives of citizens, also affect trade relations, encourages the dynamism of the neighborhoods by achieving the unification of spaces and avoids the massification in the central part of the city. For this reason, providing and guaranteeing adequate transport that respects the environment and reduces atmospheric pollution is becoming a challenge for urban and regional authorities. The goal of this project is to determine a list of political and social measures that the company that manages the subway and bus service in the city of Barcelona, Transports Metropolitans de Barcelona (TMB), could use at a communicative level to position Barcelona in the path to becoming a the green and sustainable city. The Communication Plan for promotion of the use of public transport corresponds to the period from January to December 2019. The study concludes that the administration must bet on the use of ecological means of transport, with non-polluting fuels, renew the payment system and incorporate electronic ticketing, increase routes, reduce the waiting time of the bus and carry out a specific campaign to attract new users. |
Keywords: | pollution communication and business public transport sustainability environment |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 26-Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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Presentacio_SoniaDeluofeu.mp4 | 399,88 MB | MP4 | View/Open | |
sdeulofeuTFM0618memòria.pdf | Memoria del TFM | 4,54 MB | Adobe PDF | View/Open |
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