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Title: La Influencia de la publicidad televisiva en los niños
Author: Fetal Leal, Carolina
Tutor: Pagès Parra, Ruth
Keywords: television advertising
Issue Date: Jul-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This work will be focused on investigating 4 objectives. Evaluate the influence of television, mainly television advertising aimed at children, as an essential element in the process of socializing them. Analyze the models and techniques used by television advertising aimed at children for the configuration of habits. Identify the values transmitted by television advertising. Measure the psychological, social and cultural effects that television advertising currently exerts on children.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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