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Browsing by Subject Internet marketing
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Showing results 15 to 17 of 17
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Issue Date
Title
Author(s)
2010-01-01
Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1
Martínez López, Francisco José
;
Rodriguez-Ardura, Inma
2010-01-01
Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2
Martínez López, Francisco José
;
Rodriguez-Ardura, Inma
2008
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Meseguer-Artola, Antoni
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)