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http://hdl.handle.net/10609/100226
Title: | La marca empleadora de la banca española: ¿Es la banca en España un sector atractivo para trabajar? |
Author: | Salinas Rodríguez, Juan Manuel |
Tutor: | Salas Vallina, Andrés |
Abstract: | This work is the result from a study that pretends to answer the next question: Is banking in Spain an attractive sector to work for?We have started from the concept of Employer Branding, taking another concept as well linked to the first: corporative reputation. To answer the question above it has been sent a survey about aspects attaching to the attractiveness of bank working and there have been done explorative interviews too. |
Keywords: | employer branding banking talent attraction and retention |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 30-Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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La marca empleadora de la banca española_es la banca un sector atractivo para trabajar.docx | 1,65 MB | Microsoft Word XML | View/Open | |
jsalinasroTFM0619memoria.pdf | Memoria den PDF del TFM | 1,41 MB | Adobe PDF | View/Open |
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