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http://hdl.handle.net/10609/101526
Title: | Pla de comunicació per al Museu del Ferrocarril de Móra la Nova |
Author: | Blanch Pérez, Helena |
Tutor: | Roca Trenchs, Núria |
Abstract: | This project aims to examine the use of different resources of corporate communication and public relations to develop a strategic communication plan for the Móra la Nova Railway Museum, a private organization of the cultural sector located in a rural area. The work is based on two theoretical pillars: on the one hand, there have been selected authors and procedures that will provide the necessary tools to develop a coherent and comprehensive communication plan. On the other hand, cultural and touristic communication theories have been reviewed, considering that the services offered by the Museu are cultural products and the communication plan must be framed in this area. |
Keywords: | corporate communication strategic communication communication plan culture tourism non-profit organization |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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hblanchTFM0619memòria.pdf | Memòria del TFM | 565,51 kB | Adobe PDF | View/Open |
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