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Title: Alexa, dóna'm les notícies! Disseny d'un model pilot de servei informatiu públic per l'assistent de veu d'Amazon
Author: Argila Blanco, Judith de
Tutor: Martínez Martínez, Sílvia
Keywords: human-machine communication
conversational journalism
virtual assistant
Issue Date: 22-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This professional application work presents an information service model of TV3 iCatalunya Radio designed to be integrated into those technological devices that serve information through voice assistants - in particular, Amazon's Alexa assistant. The work uses the methodology of user-based design to identify model users and contexts of use, and from here it establishes what content must be served, defines the voice of the brand, develops a conversation tree and makes a forecast of the metrics of monitoring that will allow to evaluate the success of the service.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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