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http://hdl.handle.net/10609/104026
Title: | Publicitat interactiva per Moritz |
Author: | Fernández Nogueira, Mar |
Tutor: | Llop Vidal, Rosa Maria |
Abstract: | The TFG's proposal was to create a prototype of an application by the Moritz beer company, to promote three of their beers interactively, thus capturing the user's attention effectively. This application should also be used to propose contests to users (this will be the incentive for them to download the application). In this way, the users must be able to obtain different prizes and the brand to receive more direct feedback from their target. Also an increase in followers on social networks, while at the same time increasing customer loyalty. |
Keywords: | online advertising mobile applications graphic design |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Dec-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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PAC_FINAL_FernandezNogueira_Mar.zip | 670,29 MB | Unknown | View/Open | |
mfernandeznTFG1219memòria.pdf | Memòria del TFG | 6,47 MB | Adobe PDF | View/Open |
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