Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/107486
Title: | Empresas LGBT friendly y uso de Pink Branding. Estudio de caso: Google y El Corte Inglés |
Author: | Jiménez Pinardo, David |
Tutor: | Creus, Amalia Susana |
Abstract: | This research is based on the gradual recognition that laws of various democratic countries are developing towards the LGBT community. Also considers an ideal example of this equal rights: the legalization of same-sex marriage, which has made this group increasingly accepted by society. They are also multiple studies that attempt to approximate the number of members of this group also expose their purchasing power. With this increasing standardization, large companies are beginning to focus on the LGBT public as a new target audience, both to offer products that meet their needs as it comes to being a benchmark Employer Branding and its corporate principles. These circumstances make this dissertation focus on the treatment in the field of communication that companies make to the LGBT community as a target audience. Two of the main theoretical approaches will try to relate the concepts of Pink Branding and LGBT friendly company, applying these considerations in two case studies of two well-known companies: Google and El Corte Inglés. |
Keywords: | LGBT friendly El Corte Inglés LGBT pink branding gender studies |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 8-Jan-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de estudios de género Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
davidjpinardoTFG0120memoria.pdf | Memoria del TFG | 18,54 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License