Please use this identifier to cite or link to this item:
Title: Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante
Other Titles: Online sale systems: an analysis of their critical factors for small business
Author: Rodriguez-Ardura, Inma  
Meseguer-Artola, Antoni  
Vilaseca-Requena, Jordi  
Others: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Citation: Rodríguez-Ardura, I., Meseguer-Artola, A. & Vilaseca Requena, J. (2007). Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante. Journal of Information Systems and Technology Management, 4(1), 95-108. doi: 10.4301/S1807-17752007000100005
Abstract: This work contributes to a general vision on the process of development of online sale of small business, such as final consumers oriented as well as to other organizations. The data presented were obtained through a survey with owners and top executives of 803 companies with less than 100 workers who carry out commercial distribution activities in Spain. The results show the diversity of critical factors (relative to the environment and the characteristics of the organization and their executives) which influences in the implementation of online sale and in the importance that it reach as distribution channel, as well as their degree of contribution to both phenomena.
Keywords: Internet
on-line sale
small company
DOI: 10.4301/S1807-17752007000100005
Document type: info:eu-repo/semantics/article
Version: info:eu-repo/semantics/publishedVersion
Issue Date: Jan-2007
Publication license:  
Appears in Collections:Articles
Articles cientÍfics

Files in This Item:
File Description SizeFormat 
Rodriguez_JISTM_Sistemasventas.pdf149,94 kBAdobe PDFThumbnail