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Title: Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante
Other Titles: Online sale systems: an analysis of their critical factors for small business
Author: Rodríguez Ardura, Inma
Meseguer Artola, Antoni
Vilaseca i Requena, Jordi
Others: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Keywords: Internet
on-line sale
small company
Issue Date: Jan-2007
Publisher: Journal of Information Systems and Technology Management
Citation: Rodríguez-Ardura, I., Meseguer-Artola, A. & Vilaseca Requena, J. (2007). Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante. Journal of Information Systems and Technology Management, 4(1), 95-108. doi: 10.4301/S1807-17752007000100005
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Abstract: This work contributes to a general vision on the process of development of online sale of small business, such as final consumers oriented as well as to other organizations. The data presented were obtained through a survey with owners and top executives of 803 companies with less than 100 workers who carry out commercial distribution activities in Spain. The results show the diversity of critical factors (relative to the environment and the characteristics of the organization and their executives) which influences in the implementation of online sale and in the importance that it reach as distribution channel, as well as their degree of contribution to both phenomena.
Language: Spanish
ISSN: 1807-1775MIAR
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Articles cientÍfics

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