Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/112386
| Title: | El màrqueting |
| Author: | Chias Suriol, Josep |
| Citation: | Chias, J. (2007). El màrqueting. Barcelona, Editorial UOC. ISBN 9788497886604 |
| Abstract: | Marketing is the science of exchange. This exchange takes place in the marketplace, consumers who have needs and are willing to meet them through an exchange. This book explains the main parts and gives guidelines for developing marketing plans. |
| Keywords: | marketing market commercialization |
| Document type: | info:eu-repo/semantics/book |
| Issue Date: | Dec-2007 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Libros |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| El marqueting CAT.pdf | El màrqueting | 396,29 kB | Adobe PDF |  View/Open |
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