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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Martínez Navarro, Jesús | - |
dc.contributor.author | Bigne, Enrique | - |
dc.contributor.author | Guixeres, Jaime | - |
dc.contributor.author | Alcañiz, Mariano | - |
dc.contributor.author | Torrecilla, Carmen | - |
dc.contributor.other | Universitat de València | - |
dc.contributor.other | Universitat Oberta de Catalunya (UOC) | - |
dc.date.accessioned | 2020-04-07T10:14:37Z | - |
dc.date.available | 2020-04-07T10:14:37Z | - |
dc.date.issued | 2018-10-23 | - |
dc.identifier.citation | Martínez-Navarro, J., Bigné, E., Guixeres, J., Alcañiz, M. & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research, 100(), 475-482. doi: 10.1016/j.jbusres.2018.10.054 | en |
dc.identifier.issn | 0148-2963MIAR | - |
dc.identifier.uri | http://hdl.handle.net/10609/113026 | - |
dc.description.abstract | The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model that analyses the relations between sense of presence, brand recall and purchase intention, while also going deeper into their antecedents. Our findings suggest differences in purchase intention depending on VR format and device used. No differences are shown in sense of presence and affect by VR format and device. Our tested model suggests a dual route of influence of VR on consumers' purchase intention in virtual stores: one through emotions and sense of presence and the other through the affect evoked by the virtual environment and brand recall. Lastly, some managerial implications and methodological issues are considered. | en |
dc.format.mimetype | application/pdf | - |
dc.language.iso | eng | - |
dc.publisher | Journal of Business Research | - |
dc.relation.ispartof | Journal of Business Research, 2019, 100 | - |
dc.relation.uri | https://doi.org/10.1016/j.jbusres.2018.10.054 | - |
dc.rights | CC BY-NC-ND | - |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | - |
dc.subject | virtual reality | en |
dc.subject | e-commerce | en |
dc.subject | v-commerce | en |
dc.subject | sense of presence | en |
dc.subject | head-mounted display | en |
dc.subject | virtual experience | en |
dc.subject | realitat virtual | ca |
dc.subject | realidad virtual | es |
dc.subject | comerç electrònic | ca |
dc.subject | comercio electrónico | es |
dc.subject | comerç virtual | ca |
dc.subject | comercio virtual | es |
dc.subject | sensació de presència | ca |
dc.subject | sensación de presencia | es |
dc.subject | head-mounted display | ca |
dc.subject | head-mounted display | es |
dc.subject | experiència virtual | ca |
dc.subject | experiencia virtual | es |
dc.subject.lcsh | Electronic commerce | en |
dc.title | The influence of virtual reality in e-commerce | - |
dc.type | info:eu-repo/semantics/article | - |
dc.subject.lemac | Comerç electrònic | ca |
dc.subject.lcshes | Comercio electrónico | es |
dc.rights.accessRights | info:eu-repo/semantics/embargoedAccess | - |
dc.identifier.doi | 10.1016/j.jbusres.2018.10.054 | - |
dc.gir.id | AR/0000006647 | - |
dc.relation.projectID | info:eu-repo/grantAgreement/DPI2016-77396-R | - |
dc.relation.projectID | info:eu-repo/grantAgreement/ECO2014-53837R | - |
dc.type.version | info:eu-repo/semantics/acceptedVersion | - |
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Martinez_ JBR_Influence_Virtual.pdf Restricted Access | 2023-07-02 | 502,39 kB | Adobe PDF | Visualizar/Abrir Pedir una copia |
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