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Title: Disseny sistema de Business Intelligence per el sector de Gran Consum amb homogeneització i democratització de les principals estructures participants
Author: Carballo Perales, Israel
Tutor: Andrés Sanz, Humberto
Abstract: Currently people have specific and different purchasing habits: periodicities, commerce typology and items' selection depending on some main aspects such as price, discounts, particular and general promotions, how far the customer's home store is, sales channels or product quality. All these aspects end up having a cost on each product which too few people take into account when they decide where to buy a product. Nowadays, all different retail companies are fighting hard for product price and customer loyalty. However, most of these companies hasn't enough information to track their sales or customers. From customer point of view, customers doesn't know the final price of a product that they want to buy from 360 degrees view. In order to achieve the real product price for customers and retail companies from 360 degrees view looks indispensable to have an homogeneous and democratized system of all main axes that directly affect the final price of a product. Having this system, customers and sales companies will be able to make a real comparison of the product price compared to the competition. From technical and technological point of view, this final degree project has as aim objective to provide a technical design of a Global Business Intelligence solution which includes the definition of some standards such as product categorization, product hierarchy, attributes like units and some KPI allowing a democratization: every customer and every company can get the same product price and understand it in the same way.
Keywords: standardization
business intelligence
great consumption
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 15-Jun-2020
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Appears in Collections:Bachelor thesis, research projects, etc.

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