Please use this identifier to cite or link to this item:
Title: Plan estratégico de comunicación para la startup Egan
Author: Amondarain Torres, Maider
Director: Sivera Bello, Sílvia
Tutor: Ribés Alegría, Maite
Keywords: communication strategy
visual identity
social networks
growth hacking
Issue Date: 10-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This End of Master Project contains the report of the development and creation process of the strategy and communication plan of the start-up company Egan, a personal development and transformational travels school which is in a beginning phase. The objective of the strategy and the communication plan is to set the roadmap for actions that allow us to ensure the visibility of the company and strengthen its growth through the creation of a brand identity and using growth hacking techniques.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
mamondarainTFM0620memòria.pdfMemòria del TFM58,82 MBAdobe PDFThumbnail