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Title: Plan estratégico de comunicación para la startup Egan
Author: Amondarain Torres, Maider
Director: Sivera-Bello, Silvia  
Tutor: Ribés Alegría, Maite
Abstract: This End of Master Project contains the report of the development and creation process of the strategy and communication plan of the start-up company Egan, a personal development and transformational travels school which is in a beginning phase. The objective of the strategy and the communication plan is to set the roadmap for actions that allow us to ensure the visibility of the company and strengthen its growth through the creation of a brand identity and using growth hacking techniques.
Keywords: communication strategy
visual identity
social networks
growth hacking
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 10-Jun-2020
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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