Please use this identifier to cite or link to this item:
Title: Comunicación de cris. Estudi del cas COVID-19 en el sector firal i de congressos a Espanya
Author: Pallàs del Río, Maria
Tutor: Guasch Vidal, Joan Miquel
Keywords: COVID -19
health emergency
fairs and congresses
crisis communication
Issue Date: 9-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This final degree work focuses on crisis communication management in a health emergency in a specific sector, events, where its main asset is image. It is important that the organizations have a good communication plan to mitigate the negative effects that the crisis may bring to the image of a fair, congress, venue or event. A good management infront of all the involved publics can reinforce the following editions and the brand image once the crisis is over. There are extraordinary and unpredictable situations such as the Covid-19 pandemic, nobody was prepared or had a management plan for a health crisis of this magnitude, that is why we are going to analyze the communication management that the fair and congress sector has carried out in the evolution of the coronavirus crisis in the Spanish state. We will study how the most important trade shows of the country, Fira de Barcelona and IFEMA, have acted, as well as the first major international event suspended, Mobile world congress 2020.
Language: Catalan
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

Files in This Item:
File Description SizeFormat 
mariapallasTFG0620memòria.pdfMemòria del TFG45,94 MBAdobe PDFThumbnail