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Title: Planta't. La revolució silvestre. Una campanya de publicitat conscient per a una cooperativa conscient
Author: Llopis Gómez, Gemma
Director: Sivera-Bello, Silvia  
Tutor: Sanabre, Carles  
Abstract: The Col·lectiu Eixarcolant is a cooperative that has transformed the current agri-food model into a more sustainable and proximity model that mitigates the recovery of wild plants for food. In order to help Eixarcolant to broaden its social base, it has created an advertising campaign that will donate to the cooperative and to suggest an increase in the name of the company.
Keywords: cooperativism
social advertising
third sector
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jun-2020
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