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Title: Planta't. La revolució silvestre. Una campanya de publicitat conscient per a una cooperativa conscient
Author: Llopis Gómez, Gemma
Director: Sivera Bello, Sílvia
Tutor: Sanabre Vives, Carles Joan
Keywords: cooperativism
social advertising
third sector
Issue Date: Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The Col·lectiu Eixarcolant is a cooperative that has transformed the current agri-food model into a more sustainable and proximity model that mitigates the recovery of wild plants for food. In order to help Eixarcolant to broaden its social base, it has created an advertising campaign that will donate to the cooperative and to suggest an increase in the name of the company.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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