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http://hdl.handle.net/10609/125986
Title: | Planta't. La revolució silvestre. Una campanya de publicitat conscient per a una cooperativa conscient |
Author: | Llopis Gómez, Gemma |
Director: | Sivera-Bello, Silvia ![]() |
Tutor: | Sanabre, Carles ![]() |
Abstract: | The Col·lectiu Eixarcolant is a cooperative that has transformed the current agri-food model into a more sustainable and proximity model that mitigates the recovery of wild plants for food. In order to help Eixarcolant to broaden its social base, it has created an advertising campaign that will donate to the cooperative and to suggest an increase in the name of the company. |
Keywords: | cooperativism social advertising creativity third sector |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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gllopisgomezTFM0620memòria.pdf | Memòria del TFM | 1,87 MB | Adobe PDF | ![]() View/Open |
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