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http://hdl.handle.net/10609/127027
Title: | Promoción y posicionamiento del sitio web ecuadordeviaje.com |
Author: | Salinas Alba, Jorge Andrés |
Director: | Porta-Simó, Laura |
Tutor: | Ponsatí Mitjà, Irene |
Abstract: | This Final Master research has been developed to promote the ecuadordeviaje.com website and achieve its respective positioning in search engines. The purpose of the product is to function as a digital tourist guide. Among the activities carried out in this project are: promoting web traffic to the website in question, increasing visibility among the possible target audience, as well as improving the reputation of the brand generated. To achieve these purposes, it began with the corresponding analysis of the market, to have a more readable panorama. Based on the results obtained, a strategy was implemented to disseminate the content, and among the most relevant of this strategy is: the audit of keywords, the social media accounts of the site and the dissemination of content according to the theme of the project. For the evaluation of web traffic, generated through the strategies implemented, tools such as Google Analytics have been considered. It is characterized by providing valuable information through its metrics, where it can find out the main sources of traffic, the content with the greatest impact, and more functional data to provide feedback on the respective strategies. All the data obtained during the development of the project will be important to reach the conclusions as well as future guidelines for this project. |
Keywords: | digital tourist guide seo strategy promotion and web positioning |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 31-Dec-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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jorgesalinasTFM1220memoria.pdf | Memoria del TFM | 6,65 MB | Adobe PDF | View/Open |
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