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http://hdl.handle.net/10609/127306
Title: | Procés de creació de la identitat corporativa d'un dissenyador gràfic |
Author: | Argemí Ballbé, Xavi |
Tutor: | Morera Vidal, Francesc |
Others: | Vila, Irma |
Abstract: | On this work it's carry out the creative process to obtain the design of the personal mark of the pupil as a professional of the graphic design and develop his corporate identity. Once that the author and pupil that realizes the work have ended the grade at Multimedia he pretends that it permit him start to realize projects as a professional freelance. It is for this that the work is a professionalization work of a graphic designer. The methodology to be followed consists of carrying out different processes contained in four well-specified phases: phase 1 where an external analysis of around the subject in question, an internal analysis as graphic designer and a market study are carried out; phase 2 where the strategic conceptualization of the brand is carried out; phase 3 where the brand is defined; and finally, there is a phase 4 which is the brand implementation phase. The principal aims of this work are on the one hand, obtain a mark that represent this professional of the graphic design that will work as a freelance and on the other hand, obtain a "Card of presentation” for possible customers that have some necessity to hire a graphic designer and that permit him establish possible collaborations with other professionals of the sector. |
Keywords: | creative process graphic design branding freelance multimedia memory final degree project |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 11-Jan-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
xargemiTFG0121memoria.pdf | Memòria del TFM | 6,19 MB | Adobe PDF | View/Open |
xargemiTFG0121memoria.zip | 675,34 MB | Unknown | View/Open |
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