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http://hdl.handle.net/10609/128567
Title: | Marketing digital y el profesional sanitario del siglo XXI |
Author: | Dschoutezo Gordo, Sara Bibiane |
Tutor: | Davins Riu, Meritxell |
Abstract: | Digitalization comes with a change in the communication paradigm in the healthcare system and patient interaction. Health marketing is positioned as an alternative to give responses to these new demands. In this master's thesis, the main characteristics of marketing applied to the health sector are analyzed as much as its usefulness. Likewise, it exposes an investigation directed to the Spanish health professional to know more about the use of primary digital marketing tools. As well as observe what impact these have on the daily practice of the health professional. |
Keywords: | health marketing e-health digital marketing |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 24-Jan-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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sdschoutezoTFM0121memoria.pdf | Memoria del TFM | 2,43 MB | Adobe PDF | View/Open |
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