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http://hdl.handle.net/10609/128693
Título : | Mobile payment adoption in the age of digital transformation: The case of apple pay |
Autoría: | LIEBANA-CABANILLAS, FRANCISCO García Maroto, Inmaculada Muñoz Leiva, Francisco Ramos de Luna, Iviane |
Otros: | Universidad de Granada Universitat Oberta de Catalunya (UOC) |
Citación : | Liébana-Cabanillas, F., García-Maroto, I., Muñoz-Leiva, F. & Ramos de Luna, I. (2020). Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay. Sustainability, 12(13), 1-15. doi: 10.3390/su12135443 |
Resumen : | Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector. |
Palabras clave : | pago movil near field communication Apple Pay intención de usar |
DOI: | 10.3390/su12135443 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/publishedVersion |
Fecha de publicación : | 6-jul-2020 |
Licencia de publicación: | https://creativecommons.org/licenses/by/4.0/ |
Aparece en las colecciones: | Articles Articles cientÍfics |
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sustainability-12-05443-v2.pdf | 572,8 kB | Adobe PDF | Visualizar/Abrir |
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