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Title: Elementos clave para la sostenibilidad a largo plazo de los recursos audiovisuales para organizaciones. La perspectiva de un productor audiovisual El caso CERN
Author: Carabán González, Noemí
Tutor: Martinez Aparisi, Albert
Keywords: communication
scientific communication
Issue Date: 15-Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Science communication is a field that has been evolving over the years. Visual communication has proved to be a critical allied for communication and outreach. The democratisation of technology, the development of 4G / 5G and the establishment of social media pushed visual communication as a vital tool for any communication strategy. In large research organizations such as CERN, the archive of images, articles and videos are not only a communication tool, it is also part of their heritage and memory. With this article, I want to review the evolution of the last 8 years of audiovisual production at CERN, and the impact of the audiovisual archive on the development of the audiovisual production department. In a knowledge-intensive organization, it is important to balance the needs of the audiovisual archive as technologies evolve and the demand for content creation.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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