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Title: | Elementos clave para la sostenibilidad a largo plazo de los recursos audiovisuales para organizaciones. La perspectiva de un productor audiovisual El caso CERN |
Author: | Carabán González, Noemí |
Tutor: | Martinez Aparisi, Albert |
Abstract: | Science communication is a field that has been evolving over the years. Visual communication has proved to be a critical allied for communication and outreach. The democratisation of technology, the development of 4G / 5G and the establishment of social media pushed visual communication as a vital tool for any communication strategy. In large research organizations such as CERN, the archive of images, articles and videos are not only a communication tool, it is also part of their heritage and memory. With this article, I want to review the evolution of the last 8 years of audiovisual production at CERN, and the impact of the audiovisual archive on the development of the audiovisual production department. In a knowledge-intensive organization, it is important to balance the needs of the audiovisual archive as technologies evolve and the demand for content creation. |
Keywords: | communication scientific communication archive |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 15-Jan-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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ncarabanTFM0121memoria.pdf | Memoria del TFM | 46,11 MB | Adobe PDF | View/Open |
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