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Título : What are teens doing with media? An ethnographic approach for identifying transmedia skills and informal learning strategies
Autoría: Scolari, Carlos Alberto
Ardevol, Elisenda  
Pérez Latorre, Òliver
Masanet, Maria-Jose
Lugo Rodríguez, Nohemi
Otros: Universitat Pompeu Fabra
Universitat Oberta de Catalunya (UOC)
Universitat de Barcelona (UB)
ITESM Querétaro
Citación : Scolari, C., Ardèvol, E., Pérez-Latorre, Ò., Masanet, M.J. & Lugo Rodríguez, N. (2020). What are teens doing with media? An ethnographic approach for identifying transmedia skills and informal learning strategies. Digital Education Review, (37), 269-287. doi: 10.1344/der.2020.37.269-287
Resumen : The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception "transmedia literacy" that moves from traditional media literacy to informal learning and participatory cultures practices, the research program behind the present article tries to understand how new generations are doing things with media outside schools and how they learnt to do the things they do. The article begins by describing the transformations of media literacy in recent years as a consequence of the mutations of the media ecology and, in that context, proposes a methodological approachfor analysing the acquisition of transmedia skills in informal learning environments by teens. The article describes, analyses and evaluates the development and initial implementation of this methodology working with teenagers in a high-school in NAME CITY. It ends with a Research Kit that includes surveys, creative workshops, interactive interviews and media diaries with teens between 12-18 years old. The article also describes the evolution of this methodological approach from its original formulation to the evaluation of the model after it was tested, and reflects on the possibilities of developing specific research devices to be applied in transnational research.
Palabras clave : alfabetización transmedia
alfabetización mediática
etnografía
habilidades transmedia
estrategias de aprendizaje informal
DOI: 10.1344/der.2020.37.269-287
Tipo de documento: info:eu-repo/semantics/article
Versión del documento: info:eu-repo/semantics/publishedVersion
Fecha de publicación : jun-2020
Licencia de publicación: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
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