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http://hdl.handle.net/10609/129166
Title: | Turismo de bienestar holístico en Menorca: posibilidades y limitaciones |
Author: | Montoro Polo, Fani |
Tutor: | Ortega Nuere, María Cristina |
Abstract: | This paper aims to study the main characteristics of holistic wellness tourism and its relationship with practices in sustainable tourism, as well as to investigate the potential of the Menorca tourist destination for the development of a holistic wellness tourism product. For this, qualitative and quantitative methods have been used to review the literature; the study of documents and sector reports of tourism institutions, experts in the sector and other fields of work closely related to wellness tourism, tourism development and sustainability; and the collection of data to find out the perception of travellers in this area of wellness tourism, as well as the situation of the wellness product in Menorca. To this end, questionnaires have been prepared aimed both at the potential demand of the wellness market, and at wellness entrepreneurs in the tourism sector. The result of the work shows that wellness tourism is configured as a highly productive market with a high growth rate, and that specifically holistic wellness products developed in ecotourism and rural contexts such as Menorca make up one of the segments with higher expectations of recovery for the tourism market within the COVID context. Likewise, the lack of a strategy on the island of Menorca, unlike other Balearic Islands such as Mallorca, where the wellness product is positioned as one of the most interesting, has also been detected as the main brake on the development of this product. for the tourist development of the island. |
Keywords: | wellness tourism sustainability menorca nature tourism post-covid-19 tourism |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Feb-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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emontoroTFM0221memoria.pdf | Memoria del TFM | 2,95 MB | Adobe PDF | View/Open |
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