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http://hdl.handle.net/10609/130126
Title: | KAMPinn CALM |
Author: | Llinàs Sabarí, Albert |
Tutor: | Serrat Vidal, David |
Abstract: | The report of the Final Thesis presents a business idea within the tourism sector in the Costa Brava. The project consists of the creation of a social and open campsite aimed at the physical and spiritual well-being of people, as opposed to the traditional campsites in the area, whose only purpose is to satisfy leisure needs. A campsite that aims to help people recover their internal balance which has been diminished by the effects of stress and anxiety, which in some way lead people to search for additional proposals to those currently on offer in the market, in order to experience new sensations that help them improve their health. This business model, oriented towards people, also includes a social base, and the structure of the business integrates a foundation that will aim for the socio-occupational insertion of people with disabilities, along with other key actions in the field of a socially responsible business, which are included in this report. |
Keywords: | happiness wellness health mindfulness calm camping Costa Brava tourism corporate social responsibility socio-labor insertion energy efficiency competitive advantage business plan differentiation profitability business plan |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 6-Jun-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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allinassTFG0619memòria.pdf | Memòria del TFG | 835,69 kB | Adobe PDF | View/Open |
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