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Title: Com popularitzar el cotxe elèctric? estudi sobre el model compensatori de decisió de compra del cotxe elèctric
Author: Mateos Canal, Manel
Tutor: Ariste Castaño, Santiago  
Keywords: electric car
purchase decision
market research
Issue Date: Feb-2017
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: As a final degree project of the Marketing and Market Research studies at the Universitat Oberta de Catalunya, a research project has been carried out in order to answer the question of how to popularise the electric car in the Metropolitan Area of Barcelona. To answer this question, we defined the following hypothesis: to carry out in-depth interviews with current buyers and sellers of the electric car in order to obtain a standardised purchase decision model for all those interviewed. This model reflects which elements or attributes of the electric car are valued most positively during the purchase decision process. The hypothesis formulated is to achieve the popularisation of the electric car through these elements or attributes.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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