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Title: Creació d'imatge corporativa i pla de comunicació transversal per a MAKTUB Surf Camp
Author: Serrano Beltran, Ricard
Director: Vila Òdena, Irma
Tutor: Báscones Navarro, Pere
Keywords: marketing
brand identity
communication plan
Issue Date: 14-Jun-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: We will focus on the project by focusing on exploring the communication channels that the new technologies offer us, creating a transversal communication plan adapted to them, and enabling it to connect with the future customers of the business. We will also create a visual identity for the project that is appropriate to its values and that is recognisable by the possible target audience, and we will lay the foundations for an entry strategy into a particular market, and the subsequent faithfulisation of the target audience.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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rserranobelTFG0621memòria.pdfMemòria del TFG2,87 MBAdobe PDFThumbnail
rserranobelTFG0621annex2.pdfAnnex 1 del TFG14,24 MBAdobe PDFThumbnail
rserranobelTFG0621annex3.pdfAnnex 3 del TFG2,88 MBAdobe PDFThumbnail