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http://hdl.handle.net/10609/132507
Title: | Creació d'imatge corporativa i pla de comunicació transversal per a MAKTUB Surf Camp |
Author: | Serrano Beltran, Ricard |
Director: | Vila, Irma |
Tutor: | Báscones Navarro, Pere |
Abstract: | We will focus on the project by focusing on exploring the communication channels that the new technologies offer us, creating a transversal communication plan adapted to them, and enabling it to connect with the future customers of the business. We will also create a visual identity for the project that is appropriate to its values and that is recognisable by the possible target audience, and we will lay the foundations for an entry strategy into a particular market, and the subsequent faithfulisation of the target audience. |
Keywords: | marketing brand identity communication plan |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 14-Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
rserranobelTFG0621memòria.pdf | Memòria del TFG | 2,87 MB | Adobe PDF | View/Open |
rserranobelTFG0621annex2.pdf | Annex 1 del TFG | 14,24 MB | Adobe PDF | View/Open |
rserranobelTFG0621annex3.pdf | Annex 3 del TFG | 2,88 MB | Adobe PDF | View/Open |
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