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Title: Panadería Bambasía Bakery
Author: Gil Noguera, Carlota
Tutor: Adell, Ferran  
Vila, Irma  
Others: Ferrusola Fargas, Josep
Abstract: "Bambasía Bakery S.L.", is dedicated to the design, production and sale of exclusively gluten-free food products. Workshop, manufacturing and distribution activities are performed in-house. Currently, there is demand in the market for low-cost, high-quality gluten free products derived either from a genetic condition or preference for more healthy consumption habits. This rising trend in conjunction with the lack of existing players in the market, creates an opportunity for a project aiming to satisfy customer needs tailoring its products to match restricted diets. Given the current situation in the market, "Bambasía Bakery S.L." proposition is to create a wide variety of high-quality, delicious products from the hand of expert bakers who are constantly seeking, through exploration and experimentation with new ways of using ingredients, a gluten-free diet without giving up the taste and texture; and always using new methods and natural ingredients, additive-free, coloring-free, and without the use of artificial food preservatives. For this project we will create a branding strategy in accordance to the values and motivations of the company; a corporate identity handbook; the design of a "Responsive Design" web platform together with the implementation of a community/blog that will put the corporate structure in contact with its customer base (accesible from the website); and finally, merchandising applications, stationery, pop material, packaging and corporate networks.
Keywords: branding
identity manual
gluten free
graphic design
corporate image
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 1-Jul-2021
Publication license:  
Appears in Collections:Bachelor thesis, research projects, etc.

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Vídeo de presentación final213,98 MBMP4View/Open
cgilnoTFG0621presetnación.pdfPresentación del TFG60,96 MBAdobe PDFThumbnail
cgilnoTFG0621memoria.pdfMemoria del TFG398,96 MBAdobe PDFThumbnail
cgilnoTFG0621autoevaluación.pdfAutoevaluación final del TFG137,21 kBAdobe PDFThumbnail
cgilnoTFG0621manualident.pdfManual de Identidad del TFG362,6 MBAdobe PDFThumbnail
cgilnoTFG0621prototipos.pdfPrototipos web del TFG25,21 MBAdobe PDFThumbnail