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Title: La ficció basada en la nostàlgia millennial: La clau de l'èxit d'Atreseplayer Premium
Author: Labarta Farró, Pascual
Director: Ollé, Candela  
Tutor: Peres-Neto, Luiz  
Abstract: The way we watch audiovisual content, specifically fiction series is changing. The streaming platforms revolution has made the traditional TV channels be unsettled, for this reason the most important Spanish TV corporate groups have developed their own "on demand"services. Atresplayer Premium has been the most accepted platform due to their products based in the millennial nostalgia. This plan is about the social networking development and the millennials adulthood, who link some series with their youth or boyhood. The aim of this research is to know the Atresplayer Premium strategy as well as the impact of the new series based on successfully audiovisual pieces from old times.
Keywords: streaming
Atresplayer Premium
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 13-Jun-2021
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Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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