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http://hdl.handle.net/10609/13461
| Title: | Cupones online : ¿son efectivas las promociones online en sitios de compras colectivas? |
| Author: | Ramírez Lázaro, Karen |
| Tutor: | Gorjup, Tatiana |
| Others: | Universitat Oberta de Catalunya |
| Abstract: | This study is intended as a first approach to the consumer experience in collective purchasing processes and aims to provide a series of ideas for advertising companies to maximize benefits of marketing strategies. |
| Keywords: | marketing online |
| Document type: | info:eu-repo/semantics/masterThesis |
| Issue Date: | 31-Jan-2012 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| kramirez_TFM_0112.pdf | TFM Máster SIC Cupones Online: ¿Son efectivas las promociones online en sitios de compras colectivas? | 1,48 MB | Adobe PDF |  View/Open |
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