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Title: Manual de publicidad ética no a nivel legal, sino moral. Una demanda actual y real
Author: Gómez Rodríguez, Eduardo
Tutor: comesaña, patricia  
Abstract: This Master's Thesis is a Manual of Ethical Advertising that aims to respond to the new trends and demands of today's society. It is not a manual of law, but deals with advertising from the point of view of ethics and is focused on advertisers, agencies and educational institutions. To this end, it has taken into account the current context, where the public is increasingly informed and has a more critical judgment.
Keywords: green marketing
ethical advertising
marketing ethics
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jun-2021
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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