Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/135688
Title: | Manual de publicidad ética no a nivel legal, sino moral. Una demanda actual y real |
Author: | Gómez Rodríguez, Eduardo |
Tutor: | comesaña, patricia ![]() |
Abstract: | This Master's Thesis is a Manual of Ethical Advertising that aims to respond to the new trends and demands of today's society. It is not a manual of law, but deals with advertising from the point of view of ethics and is focused on advertisers, agencies and educational institutions. To this end, it has taken into account the current context, where the public is increasingly informed and has a more critical judgment. |
Keywords: | green marketing ethical advertising education marketing ethics |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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egomezrodrigTFM0621memoria.pdf | Memoria del TFM | 2,3 MB | Adobe PDF | ![]() View/Open |
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