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Title: Who wants to be creative? A qualitative study of the imaginaries and expectations of university students regarding creativity and the creative profession
Author: Creus, Amalia Susana  
Massaguer, Lluc
Sánchez Navarro, Jordi
Keywords: higher education
professional imaginaries
creative industries
Issue Date: 8-Nov-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Project identifier: info:eu-repo/grantAgreement/RTI2018-098417-B-I00
Abstract: This study explores the imaginaries and expectations around the creative profession from the perspective of university students. It is a qualitative exploratory case study, based on an open questionnaire answered by 273 people currently studying for a Bachelor's Degree in Communication or a Bachelor's Degree in Design at the Universitat Oberta de Catalunya (UOC). Through a thematic analysis of the data collected, in this communication we address and discuss three major issues: the beliefs, values and perceptions of students about what creativity is; their expectations about creative work; and their knowledge and concerns about working conditions in the creative industries.
Language: English
Appears in Collections:Treballs, papers de recerca

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