Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/137226
Title: | Perfil de los usuarios de centros deportivos según sus expectativas |
Other Titles: | Sports centers users profile from their expectations |
Author: | Aparicio-Chueca, Pilar Elasri-Ejjaberi, Amal Triado, Xavier M |
Others: | Universitat Oberta de Catalunya (UOC) |
Citation: | Aparicio-Chueca, P., Elasri-Ejjaberi, A., & Triadó-Iverm, X. (2021). Perfil de los usuarios de centros deportivos según sus expectativas. SPORT TK-Revista EuroAmericana de Ciencias del Deporte, 10(2), 91-106. https://doi.org/10.6018/sportk.438371 |
Abstract: | The needs from users of sports centers have been changing in recent years. For this reason, it is necessary to analyse users¿ profile and its relationship with service expectations. Analysed from the classical theory of disconfirmation of expectations, the present study aims to review the profiles of three user groups in sports centers: those for whom their expectations are not met, those who seems satisfied and those who believe that they have been overcome with the service. The data was collected through a survey of users of three municipal sports centers in Barcelona. An ANOVA analysis reveals that age is a key variable, with young users having a more positive perception of the offer, while the group of middle-aged users seems fulfil their expectations in a lesser degree. In addition, the results show that there is a set of users who despite having stated that the center does not meet their expectations, continue as subscribers in it, contradicting the theory of disconfirmation of expectations. Finally, a set of practical applications aimed at the analysis, and management, of user expectations. Also, some fidelity policies are exposed. |
Keywords: | expectations quality satisfaction loyalty sports centers |
DOI: | https://doi.org/10.6018/sportk.438371 |
Document type: | info:eu-repo/semantics/article |
Issue Date: | 2-Jul-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Perfil de los usuarios de centros deportivos.pdf | 208,65 kB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License