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Title: Las estrategias editoriales en el mercado nacional del cómic y el manga
Author: Orellana Guasch, Raquel
Tutor: Pastor Villa, Javier
Abstract: This is a study on the different publishing strategies, which have been carried out to favour the evolution of comics and manga nowadays. Its focus is on the different national works and its aim is to analyse the growth of national publications as well as to investigate the different strategies that each publishing house uses for its national products, since in Spain there is not yet an industry as developed as in the case of France, Japan or the United States. To do so, we must understand it from the beginning, looking back in history and observing its evolution from the first steps to the present day. As a result of this, today we find many important events dedicated to it, films based on comics, and many other objects derived from the work, such as, for example, clothes, dolls, cushions, stationery, etc. In addition to the current growth we will be analysing in national comic and manga publications, we will be asking professionals in the sector what they think about it. You can see how the number of publications is growing, and with it, little by little, a place in society that did not exist before.
Keywords: editorial marketing
spanish comics
spanish manga
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 27-Jan-2022
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Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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