Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/1424
| Title: | Broadening the CRM domain of application to higher educational (e-learning) environments |
| Author: | Daradoumis, Thanasis  Faulin, Javier Juan, Angel A. Martínez López, Francisco José Rodriguez-Ardura, Inma XHAFA, FATOS |
| Others: | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
| Citation: | Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May. |
| Abstract: | In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. |
| Document type: | info:eu-repo/semantics/conferenceObject |
| Issue Date: | 2008 |
| Publication license: | https://creativecommons.org/licenses/by-nc-nd/2.5/es/  |
| Appears in Collections: | Conference lectures |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Daradoumis_EMAC2008_Broadening.pdf | 45,46 kB | Adobe PDF |  View/Open |
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