Broadening the CRM domain of application to higher educational (e-learning) environments

Empreu aquest identificador per citar o enllaçar aquest ítem: http://hdl.handle.net/10609/1424

Títol:	Broadening the CRM domain of application to higher educational (e-learning) environments
Autoria:	Daradoumis, Thanasis Faulin, Javier Juan, Angel A. Martínez López, Francisco José Rodriguez-Ardura, Inma XHAFA, FATOS
Altres:	Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
Citació:	Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
Resum:	In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Tipus de document:	info:eu-repo/semantics/conferenceObject
Data de publicació:	2008
Llicència de publicació:	https://creativecommons.org/licenses/by-nc-nd/2.5/es/
Apareix a les col·leccions:	Conference lectures