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http://hdl.handle.net/10609/1429
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Camp DC | Valor | Llengua/Idioma |
---|---|---|
dc.contributor.author | Daradoumis, Thanasis | - |
dc.contributor.author | Faulin, Javier | - |
dc.contributor.author | Juan, Angel A. | - |
dc.contributor.author | Martínez López, Francisco José | - |
dc.contributor.author | Rodriguez-Ardura, Inma | - |
dc.contributor.author | XHAFA, FATOS | - |
dc.date.accessioned | 2010-02-16T11:58:38Z | - |
dc.date.available | 2010-02-16T11:58:38Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | DARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9. | - |
dc.identifier.isbn | 978-972-8924-66-9 | - |
dc.identifier.uri | http://hdl.handle.net/10609/1429 | - |
dc.description | Peer-reviewed | - |
dc.description.abstract | In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. | en |
dc.language.iso | eng | - |
dc.relation.ispartof | Computer Science and Networking Technologies | en |
dc.rights | The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617 | - |
dc.subject.lcsh | Customer services | en |
dc.subject.lcsh | Educational technology | en |
dc.subject.lcsh | Education, Higher -- Computer-assisted instruction | en |
dc.subject.lcsh | Universities and colleges -- Marketing | en |
dc.subject.lcsh | Web-based instruction | en |
dc.title | Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain | - |
dc.type | info:eu-repo/semantics/conferenceObject | - |
dc.audience.mediator | Theme areas::Computer Science, Technology and Multimedia | en |
dc.subject.lemac | Serveis d'atenció al client | ca |
dc.subject.lemac | Tecnologia educativa | ca |
dc.subject.lemac | Internet en l'ensenyament universitari | ca |
dc.subject.lemac | Ensenyament virtual | ca |
dc.subject.lemac | Universitats -- Màrqueting | ca |
dc.subject.lcshes | Servicios de atención al cliente | es |
dc.subject.lcshes | Tecnología educativa | es |
dc.subject.lcshes | Internet en la enseñanza universitaria | es |
dc.subject.lcshes | Enseñanza virtual | es |
dc.subject.lcshes | Universidades -- Marketing | es |
Apareix a les col·leccions: | Conferències |
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Arxiu | Descripció | Mida | Format | |
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Daradoumis_Expanding_CRM_dSpace_2008.pdf | 52,9 kB | Adobe PDF | Veure/Obrir |
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