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Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/1429
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dc.contributor.authorDaradoumis Haralabus, Atanasi-
dc.contributor.authorFaulin Fajardo, Francisco Javier-
dc.contributor.authorJuan Pérez, Ángel Alejandro-
dc.contributor.authorMartínez López, Francisco José-
dc.contributor.authorRodríguez Ardura, Inma-
dc.contributor.authorXhafa, Fatos-
dc.date.accessioned2010-02-16T11:58:38Z-
dc.date.available2010-02-16T11:58:38Z-
dc.date.issued2008-
dc.identifier.citationDARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9.-
dc.identifier.isbn978-972-8924-66-9-
dc.identifier.urihttp://hdl.handle.net/10609/1429-
dc.descriptionPeer-reviewed-
dc.description.abstractIn this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.en
dc.language.isoeng-
dc.relation.ispartofComputer Science and Networking Technologiesen
dc.rightsThe original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617-
dc.subject.lcshCustomer servicesen
dc.subject.lcshEducational technologyen
dc.subject.lcshEducation, Higher -- Computer-assisted instructionen
dc.subject.lcshUniversities and colleges -- Marketingen
dc.subject.lcshWeb-based instructionen
dc.titleExpanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain-
dc.typeinfo:eu-repo/semantics/conferenceObject-
dc.audience.mediatorTheme areas::Computer Science, Technology and Multimediaen
dc.subject.lemacServeis d'atenció al clientca
dc.subject.lemacTecnologia educativaca
dc.subject.lemacInternet en l'ensenyament universitarica
dc.subject.lemacEnsenyament virtualca
dc.subject.lemacUniversitats -- Màrquetingca
dc.subject.lcshesServicios de atención al clientees
dc.subject.lcshesTecnología educativaes
dc.subject.lcshesInternet en la enseñanza universitariaes
dc.subject.lcshesEnseñanza virtuales
dc.subject.lcshesUniversidades -- Marketinges
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