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dc.contributor.authorDaradoumis Haralabus, Atanasi-
dc.contributor.authorFaulin Fajardo, Francisco Javier-
dc.contributor.authorJuan Pérez, Ángel Alejandro-
dc.contributor.authorMartínez López, Francisco José-
dc.contributor.authorRodríguez Ardura, Inma-
dc.contributor.authorXhafa, Fatos-
dc.identifier.citationDARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9.-
dc.description.abstractIn this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.en
dc.relation.ispartofComputer Science and Networking Technologiesen
dc.rightsThe original publication is available at
dc.subject.lcshCustomer servicesen
dc.subject.lcshEducational technologyen
dc.subject.lcshEducation, Higher -- Computer-assisted instructionen
dc.subject.lcshUniversities and colleges -- Marketingen
dc.subject.lcshWeb-based instructionen
dc.titleExpanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain-
dc.audience.mediatorTheme areas::Computer Science, Technology and Multimediaen
dc.subject.lemacServeis d'atenció al clientca
dc.subject.lemacTecnologia educativaca
dc.subject.lemacInternet en l'ensenyament universitarica
dc.subject.lemacEnsenyament virtualca
dc.subject.lemacUniversitats -- Màrquetingca
dc.subject.lcshesServicios de atención al clientees
dc.subject.lcshesTecnología educativaes
dc.subject.lcshesInternet en la enseñanza universitariaes
dc.subject.lcshesEnseñanza virtuales
dc.subject.lcshesUniversidades -- Marketinges
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