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Title: Present trends in product and service customization
Author: Requena, Gema
Others: Universitat Oberta de Catalunya. eLearning Innovation Center
Keywords: Trends
Issue Date: May-2022
Publisher: Universitat Oberta de Catalunya
Abstract: With the aim of redefining personalization in its studies, the Open Universitat Oberta de Catalunya (UOC) has developed a study that identifies the main socio-cultural, technological, consumer and lifestyle trends that have a broad influence on the concept of customization and then analyzed to point to where this customization can go in the future. This infographic serves as a summary.
Language: Catalan
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