Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/145835
|Anàlisi i estudi dels nous hàbits de consum audiovisual en els joves de Barcelona - El cas de Netflix
|Martínez Torrents, Carla
March Plana, Albert
|With the arrival of new real-time digital platforms, different ways of enjoying series, movies, or documentaries are emerging. As a consequence, the consumption habits of audiovisual products are changing. The present research paper focuses on the leading platform Netflix to analyze the changes in audiovisual consumption habits among young people, specifically in Barcelona. With this objective in mind, we propose a journey from the beginnings when our ancestors communicated through smoke signals to streaming, focusing on the case of Netflix. We analyze how these consumption habits are changing through a theoretical study with qualitative methodology, a focus group with a representative sample of 8 Barcelona citizens aged 18-35. Thanks to the development of the theoretical framework and the realization of this qualitative technique, I have been able to demonstrate that in the past the audiovisual consumption was part of our relationships and nowadays, it is becoming a more individual activity. A fact that is creating a sense of eagerness among some of the consumers. It has also been proven that this platform is one of the main drivers of binge-watching, what is known as a marathon of series or movies. We dedicate many hours of our time to Netflix because the feeling of freedom it conveys when it comes to choosing audiovisual content makes us feel comfortable. In other words, it makes us believe that we are doing with our time what we really like, and that makes us continue to feel loyal consumers. It is this personal satisfaction that has unconsciously motivated us to change our audiovisual consumption habits.
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