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DC Field | Value | Language |
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dc.contributor.author | Palma Pinel, Iván | - |
dc.contributor.other | Cerdan Chiscano, Monica | - |
dc.coverage.spatial | Roda de Barà | - |
dc.date.accessioned | 2022-07-12T09:20:03Z | - |
dc.date.available | 2022-07-12T09:20:03Z | - |
dc.date.issued | 2022-06-22 | - |
dc.identifier.uri | http://hdl.handle.net/10609/146507 | - |
dc.description.abstract | En el siguiente estudio, se ha propuesto un plan de marketing digital para la marca Paladarius, dedicada a la comercialización de productos gourmet online. Paladarius se fundó en el año 2017, con el objetivo de digitalizar el negocio tradicional de distribución B2B de los dueños y de enfocarse al mercado B2C online. Su presencia digital se centra principalmente en su sitio web, mediante el que realiza su actividad principal, y en redes sociales como Facebook, Instagram y YouTube, donde interactúa con su público objetivo, genera imagen de merca y atrae visitantes al sitio web. El objetivo principal del estudio es identificar la viabilidad del proyecto y ayudar a la empresa a aumentar su facturación y margen de beneficios, mediante la implementación estratégica de acciones digitales. Para aumentar la facturación, también se buscará mejorar el posicionamiento de la misma, el rendimiento de sus inversiones en publicidad y mejorar el funcionamiento general del sitio web y de las redes sociales en las que está presente. | es |
dc.description.abstract | In the following study, a digital marketing plan has been proposed for the brand Paladarius, dedicated to the marketing of gourmet products online. Paladarius was founded in 2017, with the aim of digitising the owners' traditional B2B distribution business and focusing on the online B2C market. Its digital presence is mainly focused on its website, through which it carries out its core business, and on social networks such as Facebook, Instagram and YouTube, where it interacts with its target audience, generates market image and attracts visitors to the website. The main objective of the study is to identify the feasibility of the project and help the company to increase its turnover and profit margin, through the strategic implementation of digital actions. In order to increase turnover, it will also seek to improve the positioning of the company, the return on its advertising investments and improve the overall performance of the website and the social networks on which it is present. In the following study, a digital marketing plan has been proposed for the brand Paladarius, dedicated to the marketing of gourmet products online. Paladarius was founded in 2017, with the aim of digitising the owners' traditional B2B distribution business and focusing on the online B2C market. Its digital presence is mainly focused on its website, through which it carries out its core business, and on social networks such as Facebook, Instagram and YouTube, where it interacts with its target audience, generates market image and attracts visitors to the website. The main objective of the study is to identify the feasibility of the project and help the company to increase its turnover and profit margin, through the strategic implementation of digital actions. In order to increase turnover, it will also seek to improve the positioning of the company, the return on its advertising investments and improve the overall performance of the website and the social networks on which it is present. | en |
dc.description.abstract | En el següent estudi, s'ha proposat un pla de màrqueting digital per a la marca Paladarius, dedicada a la comercialització de productes gurmet en línia. Paladarius es va fundar l'any 2017, amb l'objectiu de digitalitzar el negoci tradicional de distribució B2B dels amos i d'enfocar-se al mercat B2C en línia. La seva presència digital se centra principalment en el seu lloc web, mitjançant el qual realitza la seva activitat principal, i en xarxes socials com Facebook, Instagram i YouTube, on interactua amb el seu públic objectiu, genera imatge de compra i atreu visitants al lloc web. L'objectiu principal de l'estudi és identificar la viabilitat del projecte i ajudar l'empresa a augmentar la seva facturació i marge de beneficis, mitjançant la implementació estratègica d'accions digitals. Per a augmentar la facturació, també es buscarà millorar el posicionament d'aquesta, el rendiment de les seves inversions en publicitat i millorar el funcionament general del lloc web i de les xarxes socials en les quals és present. | ca |
dc.format.mimetype | application/pdf | - |
dc.language.iso | spa | - |
dc.publisher | Universitat Oberta de Catalunya (UOC) | - |
dc.rights | CC BY-NC-ND | - |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | - |
dc.subject | plan de marketing digital | es |
dc.subject | digital marketing plan | en |
dc.subject | comercio electrónico | es |
dc.subject | comerç electrònic | ca |
dc.subject | e-commerce | en |
dc.subject | branding | es |
dc.subject | branding | ca |
dc.subject | branding | en |
dc.subject | Marketing digital | en |
dc.subject | pla de màrqueting digital | ca |
dc.subject | posicionamiento web | es |
dc.subject | posicionament web | ca |
dc.subject | web positioning | en |
dc.subject | alimentación gourmet online | es |
dc.subject | alimentació gurmet en línia | ca |
dc.subject | online gourmet food | en |
dc.subject.lcsh | Marketing digital | en |
dc.title | Plan de marketing digital para Paladarius: Tienda gourmet online | - |
dc.type | info:eu-repo/semantics/masterThesis | - |
dc.audience.educationlevel | Estudis de Màster | ca |
dc.audience.educationlevel | Estudios de Máster | es |
dc.audience.educationlevel | Master's degrees | en |
dc.subject.lemac | Màrqueting digital -- TFM | ca |
dc.subject.lcshes | Marketing digital -- TFM | es |
dc.contributor.tutor | Gázquez Abad, Juan Carlos | - |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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ivanpalmaTFM0622memoria.pdf | Memoria del TFM | 14,03 MB | Adobe PDF | View/Open |
ivanpalmaTFM0622presentación.pdf | Presentación del TFM | 852,02 kB | Adobe PDF | View/Open |
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