Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/146688
|La figura del Director/a de Comunicación Corporativa (Dircom) en el nuevo paradigma reputacional. Una fusión de estrategia, gestión y comunicación en torno a los activos intangibles
|Torreiro Rojo, Adrián
|Campo Fernández, Jordi
|Universitat Oberta de Catalunya (UOC)
|This final degree thesis aims to demonstrate the value of the figure of the Dircom as responsible and protector of brand value through reputation, which must have a transversal scope in organizations, with the ability to relate, involve and inspire all functional areas and departments, acting in a coordinated manner in the management of relationships with stakeholders. Through a theoretical analysis of the evolution of the role in organizations, and specifically, around the management of intangible assets, as well as empirical research, a starting point is established to help students and future professionals in the Corporate Communication sector to have a transversal vision of the challenges they will have to face as leaders of change in companies and organizations in the current and future context.
|Appears in Collections:
|Treballs finals de carrera, treballs de recerca, etc.
Files in This Item:
|Memoria del TFG