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Title: Rediseño de imagen corporativa. Restaurante Terrazza Ravello
Author: Rovira Coll, Isabel
Tutor: Mari Gimeno, Carlota
Abstract: This professional degree final project is based on the redesign of the corporate identity and style guide of Terrazza Ravello, an Italian restaurant founded in 2018 and located in Barceloneta (Barcelona). The main problem and challenge of the restaurant is that, given its strategic tourist location, its business model has meant that, for years, they did not take into account the local public. Taking into account the above, the project consists of: - Redesigning the restaurant's logo taking into account the results obtained from the internal analysis and benchmarking. These analyses allow us to have a clear and real vision of the problems to be faced as well as the strong points that should be better visualized. - Creation of a new brand identity reflecting the characteristics and values of the restaurant. - Creation of an identity manual where all the elements that make up the brand are included. - Creation of prototypes of the website/mobile so that they can be implemented in the future.
Keywords: corporate image
restaurant redesign
corporate manual
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: 2-Jun-2022
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Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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File Description SizeFormat 
iroviracollTFG0622memoria.pdfMemoria del TFG9,8 MBAdobe PDFThumbnail
iroviracollTFG0622manual.pdfManual14,18 MBAdobe PDFThumbnail
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